A new tourism campaign encouraging travellers to discover the Queensland will be rolled out by Tourism and Events Queensland in partnership with the Department of State Development and input from Sunlover Holidays, QantasLink and the Outback Queensland Tourism Association.
The campaign aims to attract interstate visitors looking for an ‘adventure and discovery experience of a lifetime’.
Outback Queensland Tourism Association General Manager Peter Homan says the timing of this campaign couldn’t be better.
“With the drought sweeping Outback Queensland and small businesses suffering, we hope to see an influx of visitors who will see tourism is still alive and well, while also injecting some much-needed funds into our towns.”
“We’ve had more new tourism attractions open in the last six months than many other parts of the State.”
“We hope the discounted flight and ground travel that form part of this campaign encourage visitors to make Outback Queensland a destination they’ll visit today, rather than ‘maybe one day’.”
Cinzia Burnes, Executive Director of Helloworld Travel Limited, proud owner and operator of Sunlover Holidays says the campaign would bring more visitors to the Outback.
QantasLink Chief Operating Officer Jenny Chamberlain says the Outback Queensland travel packages are now offering great value.
“These packages are great for customers and will put more of Australia’s less-travelled regional destinations on the map.”
The Qantas Group is a strong supporter of regional Australia and recently announced a $3 million commitment to help provide relief to drought affected farming communities.
Sunlover Holiday packages being advertised include QantasLink flights and accommodation for travel from Sydney, Melbourne and Brisbane to Longreach, Mount Isa, Roma and Charleville.
Tourism is a growing part of the outback’s economy, with 875,000 domestic visitors spending $617 million in the region in the year to March 2018 – 11% growth over the last three years.