Tourism Minister Kate Jones has announced a new aviation project to draw more Chinese visitors to the region, under the Government’s successful Advance Queensland: Connecting with Asia Strategy.
This latest proposal focuses on passengers arriving into Brisbane, then dispersing to other parts of the state including the Whitsundays and the Gold Coast.
Minister Jones says this is the second proposal to gain in-principle approval under Connecting with Asia.
“The project aims to secure a new direct service between Beijing and Brisbane and increase the frequency of existing services.”
“China is our largest market for international visitors and delivers strong outcomes for our economy.”
Ms Jones said the new project would position Queensland as the gateway to Australia for Asian and Chinese travellers.
“We know that Asian travellers have a real love affair with Queensland, with more than 1.15 million coming here in 2016, including 484,000 Chinese visitors,” she said.
“The Welcoming China to Southern Queensland and Beyond aims to accelerate visitor growth from tier one cities and surrounding regions in China including Beijing, Shanghai and Guangzhou.”
The consortium, which includes Tourism Whitsundays Brisbane Marketing, Gold Coast Tourism, Brisbane Airport Corporation, Tourism and Events Queensland and Tourism Australia, will now commence discussions in market to achieve the objectives of the project.